![Man loading trays with vegetables into a pickup bed](https://wpcdn.web.wsu.edu/cahnrs/uploads/sites/49/traceability-transport-300x200.jpg)
As your operation grows, tracing produce—from where it was grown to where it was sold—becomes increasingly important.
While traceability is a must for large growers and packers, many small and medium growers will find that traceability programs will be key to entering larger distribution markets.